Rays’ shakeup could pay off sooner rather than later

These aren’t — and won’t be — the Rays as we once knew them. The identity change taking place in Tampa Bay is dramatic — much more so, I’d argue, than when the “Devil” was dropped. But what the Rays are doing is a necessary byproduct of their market-borne business model, and we might one day look back at this winter whiplash as a necessary evil.