NBA launches new campaign: ‘Everybody Up’

The National Basketball Association (NBA) today announced its season-long marketing campaign, “Everybody Up.” The campaign will celebrate the NBA’s global community, calling on fans around the world to get up and show their team spirit for the season ahead. The multiplatform campaign will include a series of television commercials, print and online advertisements, and integration across all of the league’s digital platforms, including NBA TV, NBA.com, mobile and social media assets, throughout the season.